Dara Liotta MD FACS

Facial Plastic and Reconstructive Surgeon

City Aesthetics
Totum Health
154 East 85th St
New York, NY, 10028
Call: (212) 288-2222

Dr. Liotta's Blog

Protox: Customized Botox

Posted on: July 11th, 2016
By: Dara Liotta

customizable botox dara liotta

 

Gone (mostly) are the days of the post-injection frozen face, the seemingly emotionless Botox-bot shopping its way down Madison Avenue. As highly trained plastic surgeons in Manhattan’s upper east side beauty mecca, our needlework is getting much more subtle, “smarter”, and more customizable! Over the past year, I have seen a huge increase in younger patients, hoping to incorporate a little Botox into their regular beauty regimen to help prevent the development of fine lines and wrinkles, and to set the stage for lovely, natural, beautiful wizening (I don’t like to say “aging”). My patients, both men and women, want to look natural, just a little more refreshed and less stressed. They want to be able to express themselves with their faces- to laugh, get mad and even cry.

Introducing Protox

Often, as part of their jobs, they must be able to express themselves with their faces to be effective and successful. Lucky for us all, with some experience and knowledge, Botox is highly customizable! Introducing what I’ve dubbed “Protox” – custom Botox designed with your professional goals in mind. A personal brand identity is key to one’s career and the face often says it all.

The Case of The Lawyer

Attorneys must have the ability to look disapproving. This patient always needs to maintain a little corrugator movement (this is the muscle group that give you the vertical “11 lines” between the eyebrows, and furrows the brow) in order to successfully argue a case or negotiate a mediation.

When The Psychiatrist is the Patient

A Psychiatrist needs to maintain a sympathetic demeanor without displaying a disapproving, “frozen” look. In contrast to the lawyer, this patient needs to seriously weaken movement in the corrugators so they can relax and listen to what their patients are saying without looking judgy, but keep a little movement in the frontalis muscle (the muscle that raises the eyebrows) so they can still look like they care about what they’re hearing.

Let The Teacher Teach

He needs to maintain the ability to look surprised and to be sympathetic. This patient needs to retain almost all movement of the frontalis muscle that raises the eyebrows, but can often benefit greatly from Botox used to soften the crow’s feet and raise up the arch of the eyebrow.

The Poker Player

This patient needs Botox to retain her poker face and help eliminate the look of surprise (frontalis muscle) and some of the most common facial “tells” such as clenching the jaw and flexing the masseter muscle at the angle of the jaw. (masseter muscle Botox) It’s important for poker players to be able to keep all emotion under wraps.

The Actor Needs to Emote

Performers need to be able to express all emotions, but must also look permanently airbrushed with subtle touches of Botox in a number of areas.

No matter your personal or professional goals, subtle, natural, customized Botox is possible in the hands of an experienced injector!

[ Read More ]

What you need to know: liquid rhinoplasty

Posted on: February 4th, 2016
By: Dara Liotta

At my office, anything non-surgical or “liquid” is exploding in popularity, and that includes rhinoplasty. According to data released by RealSelf today, liquid rhinoplasty was in the top 15% of most-visited minimally invasive topics on the site; compared to last year, the topic grew 50% in popularity in the latter half of 2015 (even taking into consideration site growth)—that’s a […]

[ Read More ]

Kybella in NYC – Goodbye Double Chin

Posted on: May 18th, 2015
By: Dara Liotta

Welcome to NYC, Kybella! According to a 2014 survey conducted by The American Society for Dermatologic Surgery, 68% of those interviewed were bothered by “submental fullness”, a fancy term for a double chin. If you’d count yourself among that 68%, chin up!  The FDA has just approved a brand new non-surgical double chin destroying treatment […]

[ Read More ]

Facial Plastic Surgery Trends for 2015

Posted on: December 31st, 2014
By: Dara Liotta

Believe it or not, facial plastic surgery, like fashion, is subject to trends. What’s “hot” changes constantly, and who wants which procedure changes as well. Over the past few months, it seems that demand for liquid surgery (without the knife) has increased, and men are beginning to turn up for tweaking more frequently. There are […]

[ Read More ]

Top 5 Pre-Holiday Non-Surgical Treatments

Posted on: December 1st, 2014
By: Dara Liotta

Around the holidays, I’m often asked about the non-surgical options for quickie rejuvenation pre-party season without the downtime. Everyone knows about using Botox for frown lines on the forehead and Juvederm to camouflage the nasolabial folds and plump the lips, but there are literally dozens of lesser known uses of these products that produce amazing […]

[ Read More ]